Lead converting web design for construction companies

When it comes to creating a website for your construction business, the design considerations don’t stop once you’ve found that perfect shade of green and a handful of images that really make your excavator pop.

Your construction company website is essentially an online business card that serves as the first point of contact between you and a potential client. If it’s hard to navigate, takes too long to load, requires excessive scrolling, or lacks a clear point of contact, you risk losing leads to competing sites.

This is where a well-designed, fully-optimised website comes into play.

A professionally crafted website not only establishes a company's online presence but also helps to attract and foster engagement from visitors to your site. As a leading construction website developer, the team at Constructiv Digital have put together some of the best practices for construction website design that have helped our clients increase their lead conversion rates - SPOILER ALERT: It’s by a lot.

UX marks the spot!

The user experience (UX) is essential when designing construction websites. When someone lands on your page, they need to be able to find what they’re looking for as quickly as possible. It’s not just about aesthetics; it’s about creating a seamless journey from the moment they enter your site to the point where they decide to reach out for your services.

How do you do it?

Simple and easy navigation and sitemap

A well-organised navigation menu helps visitors quickly find the information they need. To achieve this, prioritise a clear and concise menu structure with logical categories that reflect your services or products. Use clear menu labels and limit the number of items, and for more significant sites, consider adding a search function for accessible content access. By focusing on intuitive navigation, your website can effectively guide visitors through their journey, boosting overall time spent on the site and user satisfaction.

PS: Google loves when people spend more time on your site. The more time they spend on your website, the higher Google will rank your site!

Page load speed

A fast-loading website is essential as it keeps visitors engaged and encourages them to explore further. To achieve this:

• Optimise images and videos for the web and keep their file size low
• Use a reliable hosting service with a Content Delivery Network (CDN) to reduce the physical distance data needs to travel
• Minimise HTTP requests to reduce network load
• Implement lazy loading and caching techniques to speed up page loading times even further.
• With a lightning-fast site, you can keep visitors happy while increasing search engine optimisation and the website's ranking in search engine results pages (SERPs).

Visual hierarchy and white space

Having a logical hierarchy of content on your website can significantly reduce the cognitive load on users, making it easier for them to find the information they're looking for. A well-structured visual hierarchy can aid users in skimming, browsing, reading, and understanding your site's content. You can encourage users to convert at the most opportune times by including strategically placed call-to-actions.

Using white space effectively can enhance your website's readability and overall user experience. It is important to ensure that there is enough space between text, images, and buttons for a comfortable visual experience. Effective use of padding and margins can create a well-balanced layout that directs the user's attention and reduces visual clutter.

The use of white space can also help to group related content, emphasise separated content, and improve the aesthetics of your website. With ample white space, your website will appear clean, professional, and inviting.

Select the right design and style for your website and keep it consistent

Your website's design style can significantly impact lead generation. Choosing a modern design that’s familiar to users will make your business feel trendy and current. When it comes to colour scheme, opt for a palette that aligns with your industry and brand, which, where possible, should include synching your colour scheme with your logo.

Fonts should be professional and not overly stylised, maintaining readability across mobile devices and screen sizes.

It’s essential to ensure branding is consistent across your website, from your logo to colours, imagery, and fonts.

Engaging visuals 

Visuals enhance your website's appeal and effectively communicate your capabilities and professionalism. High-quality images and videos can showcase your projects and expertise, building trust with potential clients.

Professional photography and videos can highlight your team, equipment, and completed projects to make your website stand out. Consider incorporating drone footage or 3D renders for a unique touch.

Speak to our team about a custom website for your construction company