How Google Ads can help build your construction business
In today's digital world, visibility is vital to business growth, especially in the construction industry. With more people searching online for construction services, having a strong online presence is not just beneficial; it's essential. This is where Google Ads comes into play, offering an effective platform to increase your visibility, attract potential customers, and ultimately build your business.
As leading Google Ads specialists catering purely to the construction industry, the Constructiv Digital team have honed our expertise in creating highly effective campaigns that resonate with your target audience. Our focus is not just driving traffic but attracting the right traffic that converts into tangible business results. In this blog, we’ll outline the impact of Google Ads and showcase some of our success stories so you can see the real-world results our ad campaign strategies can yield.
Why use Google Ads?
Google Ads is a powerful tool for reaching potential customers searching for construction services. Whether you're looking to target local homeowners or large commercial clients, Google Ads allows you to place your construction company or business at the top of the search engine results pages (SERPS) with the ability to target specific demographics, locations, and even times of day.
With Google Ads, every aspect of your campaign is measurable, from the number of clicks to the number of conversions. This data is invaluable for understanding what works and what doesn't, allowing you to refine your strategy and get the best return on your investment. At the same time, flexible budgeting lets you control how much you spend on your campaigns. You can set daily budgets and bid for clicks or impressions, ensuring you get the most out of every dollar spent.
If you find this strategy to be too complex to handle on your own, don't worry. Constructiv Digital can help. Our
Google Ads management services can efficiently oversee the entire process, maximising the overall reach of your Google Ads campaigns. We offer a comprehensive solution that covers every aspect of your Google Ads account, ensuring that your campaigns are not only well-crafted but also continually optimised to achieve the best possible results.
Some of our Google Ads success stories
Here's what Google Ads can do for your business:
Problem: Get Pumped is a Melbourne-based concrete pumping company that sought to acquire higher value jobs in the commercial and civil sectors across Victoria.
Solution: iseekplant via Google Search Ads leveraged our indutry leading experience to build campaigns that focused on high intent concrete pumping keywords alongside providing unique demographic and geographic restrictions to maximise budget effectiveness for superior ROI.
Results
Problem: Waratah Supplies is a Sydney-based eCommerce company providing a comprehensive range of building, landscaping, and gardening materials with a product selection that includes garden pebbles, sand, and concrete products. They sought to create a full funnel solution that effectively generated brand awarenss, direct ecommerce revenue and lead generation, alongside re-engagement of warm prospects.
Solution: Via a mixture of Search, Display, and Shopping ads iseekplant was effectively able to broadcast Waratah Supplies' complete product suite to both new customers and effectively retarget to engaged audiences that failed to convert via dynamic retargeting.
Results
The benefits of Google Ads management services from Constructiv Digital
A specialist team that understands your audience
Our team is made up of specialists who understand the construction industry's unique digital marketing needs. By analysing market trends and customer behaviour, we develop Google Ads strategies that resonate specifically with your target demographic. This approach ensures that each campaign is not only relevant but also highly effective in engaging potential customers for your business.
Access to compelling Google search ads and landing pages
At Constructiv Digital, we create compelling Google search ads and landing pages that capture and retain audience attention. The team employs creative strategies and tools to craft an advertising campaign or landing page that is both informative and visually appealing so as to convey your brand's message effectively, encourage clicks, and maximise conversion rates.
Effective market research
Our industry-leading market research is a crucial element of successful Google ads campaign management. Utilising the latest keyword research tools and competitor analysis, we tailor our approach to local search queries, ensuring your construction business ranks high in SERPS results for your target geographical area.
Continuous optimisation
Google Ads is not a set-it-and-forget-it solution. It requires constant monitoring and optimisation to ensure the best results. We continually test and refine your campaigns, using data-driven insights to improve ad performance. This includes adjusting your bidding strategy, tweaking ad copy, and exploring new keywords to stay ahead of the competition.
Transparent reporting and analytics
Transparency in reporting and analytics is a key commitment of Constructiv Digital. Clients receive clear, comprehensive reports detailing campaign performance metrics. This transparency allows for informed decision-making, Google ad tweaks, and strategy adjustments, ensuring our clients have a complete understanding of their campaign's impact and ROI.
Get up and running with an effective Google Ads campaign today
When it comes to creating and managing Google Ads for construction companies, it's crucial to partner with a team that not only understands the digital advertising landscape but also has a working knowledge of the construction industry. Constructiv Digital is the partner that ticks all the boxes. As a construction-centric agency, we craft and manage industry-specific Google Ads campaigns that are not only effective in reaching your target audience but also efficient in terms of cost and resource utilisation. Start your journey today with Constructiv Digital today by giving our team a call or submitting an online enquiry.