Hard hats and hashtags: marketing for construction made easy with Constructiv Digital

Today’s digital landscape is a perilous one. Effective marketing for the construction sector requires a bespoke, specialised approach to stand out in a crowded market where everyone is trying to stake a claim. You wouldn’t let anyone walk onto your site and start trying to build essential infrastructure, so why wouldn't the same logic apply when building your company’s online presence? 

At Constructiv Digital, we excel in crafting (or constructing, to use an industry term) effective digital marketing strategies that are finely tuned to meet the unique needs of construction businesses. Our team understands the challenges and opportunities within this sector and knows how to get your brand on the screens and devices of your target audience.

In this blog, we break down the key digital services that should be considered when trying to improve your visibility in the online market so you can be more aware of the tools available to generate leads, attract new customers, and drive your company’s growth and ongoing success.

Web design and development

A compelling website is essential for construction companies and is the online equivalent of a business card on steroids. Entrusting your web design and development to a professional will ensure your site is not only visually appealing but also functional and user-friendly across all platforms. At Constructiv Digital, we focus on creating responsive designs that adapt to various devices, emphasising ease of navigation and showcasing your construction projects and services. This approach enhances user experience, encouraging potential clients to explore your offerings and contact you.

Content services

Content is king in digital marketing. Content services are essential for highlighting the strengths of your construction business and ensuring your brand voice is easily conveyed to your audience. Constructiv Digital has an in-house writing team to produce engaging, informative content that captures the essence of our client’s services and projects. Our content is designed to resonate with your target audiences, boost your online presence, and establish your construction industry authority.

Search Engine Optimisation (SEO)

Search Engine Optimisation, or SEO, is vital for visibility in the digital space and involves implementing strategies that aim to improve your site’s ranking in search engine results. At Constructiv Digital, we customise our SEO services for your construction company or business, utilising best-practice tactics that include keyword research, on-site optimisation, building quality backlinks, and more to ensure your business gets found by potential clients looking for construction services online.

Google Ads

Google Ads can be a game-changer for construction companies, with effective marketing campaigns enabling targeted advertising that reaches potential clients, boosts online visibility, and generates high-quality leads. Constructiv Digital specialises in Google Ads management services, creating targeted ad campaigns that reach your specific audience. We focus on maximising your ROI, using data-driven strategies to generate leads and increase conversions, and making sure your ads get noticed by potential customers.

Social media marketing

Aside from showcasing the latest TikTok dance and how to cook instant noodles in a toaster, social media platforms are invaluable for reaching a wider audience. Constructiv Digital helps construction companies leverage these platforms for advertising, using strategic campaigns that engage and attract potential clients. Our social media marketing service includes creating compelling content and targeted ads that resonate with your audience and enhance your brand's social media presence.

eCommerce

For construction companies and material suppliers with online sales components, eCommerce optimisation is crucial for expanding your reach and promoting your products to customers outside your local area. Our eCommerce services at Constructiv Digital include developing a streamlined, user-friendly online platform that ensures a seamless customer shopping experience, increasing sales and customer satisfaction. We also provide ongoing support and training, enabling you to easily make pricing and stock changes and stay on top of your online orders.

CRM integration

Effective customer relationship management (CRM) is critical to retaining clients and fostering growth. CRM integration services ensure your systems are efficient and streamlined and can include everything from automating marketing efforts to managing customer data effectively and enhancing overall customer engagement and service. At Constructiv Digital, we offer CRM consultancy services tailored to the construction industry's unique needs. Our expertise helps you harness the full potential of CRM tools, ensuring that your customer interactions are more strategic and data-driven.