Google Ads and Pay-Per-Click engineered for construction suppliers

We help you elastically manage your fleet & crew utilisation by generating time-sensitive business opportunities for right now, or a solid program of future work prospects so your gear and people are never parked up.

Our Google Ads specialists can help you figure out which keywords and search terms will give you the best bang for your buck, and put together a comprehensive advertising strategy to be executed via Google Ads.  We do this at scale for the iseekplant construction marketplace across 480 different categories of machines & services.  Let us leverage that knowledge to help grow your business.

Google Ads is an online platform that allows you to create and place ads that display when someone searches for a term relevant to your business. You can use it to target different keywords and search terms, and allocate your advertising budget proportionally in line with which keywords are most profitable to your business.

What is Google Ads?

PPC (pay-per-click) advertising is the advertising model that Google Ads runs on. It essentially turns advertising via Google into an auction, where the highest bidder for a particular keyword or search term gets their ad placed at the top of the Search Engine Results Page (SERP).


We heavily research your opportunities in Google Ads - and target only the keywords where it's cost effective to get results. Our team is constantly monitoring your account to ensure ad budgets aren't being squandered by targetting the wrong words or customers.  We're iterating and updating ad copy every month, and turning the screws in Google Ad Manager to prevent wastage and increase click-through.


What is PPC advertising?

How our Google Ads specialists can help your construction business find new customers

Our team can help your business grow and reach more customers through our expert Google Ads and PPC services, which include:

Ad development and implementation

Preliminary keyword research and identification

Once we’ve figured out the right keywords and search terms for your ad campaign, we can then get to developing the perfect ads for your business and its customers. Once you’ve approved them, we’ll send them live and you can watch the leads start rolling in!

Our Google Ads specialists conduct detailed and thorough keyword research to figure out how we can best use your advertising budget. We've been analysing these construction keywords for over a decade for the iseekplant marketplace, and we're giving you that IP as part of our service.

Reporting

We keep you in the loop at every stage of your ad campaign, so that you always know how your budget is being spent and the value you’re getting for your money.

Google Ads campaign management

We monitor your campaign to ensure that your ads are still reaching potential customers, and tweak them if they show signs of becoming less effective.

Now that we've tackled your Google Ads, what else can we take care of?

If you’d prefer us to focus on organic traffic (because its free), we can build a website for you with Search Engine Optimised content to get you ranking in the right places. Social media can also play a very critical role in your ranks, so getting your social media pages sorted or setting up social media advertising can work to bolster your SEO results as well. 

Action Cranes

Construction clients we’ve developed Google Ads campaigns for

Let’s construct your online presence

Hey, I know you've been skeptical whether online marketing will work for your construction business, but we've got hundreds of examples proving that it will. Our team of construction tech wizards is here to take the fluff, fear, and confusion out of the process. Reach out to us today!

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