Google Ads is an online platform that allows you to create and place ads that display when someone searches for a term relevant to your construction business. You can use it to target different keywords and search terms, and allocate your advertising budget proportionally in line with which keywords are most profitable to your business.
Our specialists can help you determine which keywords and search terms will give you the best bang for your buck, putting together a comprehensive advertising strategy and executing a successful Google Ads campaign. We do this at scale for the
iseekplant construction marketplace across 480 different categories of machines & services. Let us leverage that knowledge to help grow your business.
PPC (pay-per-click) advertising is the advertising model that Google Ads runs on. It essentially turns advertising via Google into an auction, where the highest bidder for a particular keyword or search term gets their ad placed at the top of the Search Engine Results Page (SERP).
We heavily research your opportunities in Google Ads - and target only the keywords where it's cost-effective to get results. Our team is constantly monitoring your Google Ads account to ensure ad budgets aren't being squandered by targeting the wrong words or customers. We're iterating and updating ad copy every month, and turning the screws in Google Ad Manager to prevent wastage and increase click-through.
Our team can help your business grow and reach more customers through our expert Google Search Ads, landing page, and PPC services, which include:
Our Google Ads specialists conduct detailed and thorough keyword research to figure out how we can best use your advertising budget. We've been analysing these construction keywords for the iseekplant marketplace for over a decade, and we're giving you that IP as part of our service.
Once we’ve figured out the right keywords and search terms for your ad campaign, we can then get to developing the perfect ads for your business and its customers. Once you’ve approved them, we’ll send them live, and you can watch the leads start rolling in!
We monitor your campaign to ensure that your ads are still reaching potential customers, and tweak them if they show signs of becoming less effective.
We keep you in the loop at every stage of your ad campaign, so that you always know how your budget is being spent and the value you’re getting for your money.
If you’d prefer us to focus on organic traffic (because it's free), we can
build a website for you with
Search Engine Optimised content to get you ranking in the right places. Social media can also play a very critical role in your ranks, so getting your social media pages sorted or setting up
social media advertising can work to bolster your SEO results as well.
We work with a huge range of different businesses in construction, from small contractors, local contractors, mid-tier guys and national Tier 1 suppliers. If you want residential, commercial or civil construction clients to call you now, then you need Google Ads.
If you've got gear lying around the yard, or people sitting in a demountable with their boots on a table, then get in touch today and get the ball rolling on your business’ new ad campaign!
Hey, I know you've been sceptical about whether online marketing will work for your construction business, but we've got hundreds of examples proving that it will. Our team of construction tech wizards is here to take the fluff, fear, and confusion out of the process. Reach out to us today!